A Living Brand
Brand Systems Leadership at Pearson
Two people. One brand. Seventy countries. An agency we direct. A mandate to make all of it function.
For Context
2 — Person team governing the brand
70+ — Countries the brand lives in
$4B — Company this work serves
The Real Job
Most people think brand governance means writing a style guide and sending a PDF. It doesn't. A PDF doesn't stop someone in Singapore from using the wrong typeface. It doesn't help a product team in London decide which photography feels right.
My job is to build something so clear, so usable, and so embedded in how the organization works that people make the right call without having to ask me first. Guided enough to protect the brand. Flexible enough that creative teams can actually use it.
Agencies build brands. I make them work.
The Work
Brand Architecture
A large-scale brand portfolio initiative currently in final implementation across the organization. Research-led, stakeholder-aligned, and built to last. Details available on request.
Brand Photography
Full case study coming soon
Book Publishing Brand Guide
Bringing intentional brand presence to one of the world's largest educational publishers. Currently in development. More soon.
If you are building something at scale and need someone who knows how to make a brand actually function inside it, let's talk.
